Jul 18, 2019
Would you like to be more effective with your marketing? Dr. Sabrina interviews David Hawke, about affluent marketing for contractors. If you're not a contractor, use this as an opportunity to do some cross-industry learning, using what Pumpkin Planners call the “Leapfrog Technique.” This means that you take something that is working for someone in another industry and utilize it in your own industry to really stand out.
In today's episode, David and Dr. Sabrina talk about marketing strategy, and the subtle things that can be done, with digital marketing, in particular, to help you to stand out, and bring in a lot more of the right kind business for yourself.
Those of you who are Pumpkin Planners will find some surprising ways to use Pumpkin Planning to make your marketing more effective as Dr. Sabrina shares some advanced strategy from the Pumpkin Plan. Tune in now, to find out more.
David Hawke is the founder of Affluent Contractor, a marketing firm specializing in placing your message in front of the right prospect when they are actively looking to hire a contractor. Also providing social media solutions and powerful website design and hosting platforms for contractors, he can quickly and proactively get the necessary touch-points needed to get your prospects attention and into the sales process. He started a successful remodeling company in 2000, was a member of the Home Builders Association and served as chairman of his Remodelers Council as well as President of his local Chamber of Commerce council.
He has been the key speaker at numerous Small Business Association and Chamber of Commerce seminars, as well as an instructor at Chattanooga State Community College on topics ranging from digital marketing best practices and website development to social media strategies with Facebook, Twitter, Linkedin, Pinterest and more.
Links and Resources:
David on social media:
David's Podcast: The Remodeling Business Blueprint.Com www.remodelingbusinessblueprint.com
The Contractors Social Media Marketing Process Flowchart:
The Pumpkin Plan by Mike Michalowicz
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