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Dec 7, 2023

When was the last time you increased your prices? Does it strike fear in your heart and make you uncomfortable to have these conversations with clients and customers? You are not alone! Price increases are necessary, and they must be strategically planned. Let’s talk about how to know when you need a price increase and how to address this with clients and customers!

Our upcoming Better Business Better Life Jumpstart aligns perfectly with the focus of today’s show. In this free, five-day workshop, you’ll learn how to design your business to be sustainably profitable, identify your unique value (tied to price increases), and how to attract top-quality clients and customers while building your team of A-players. Sign up today and set the stage for a better quality of life for you in 2024!


Profit by Design is a Tap the Potential Production.


Show Highlights:

  • Why the fear of losing clients and customers over price increases is not always a negative thing

  • How to combat the fear of price competition by knowing your unique value proposition

  • How to use the reality of the 80/20 rule to justify a price increase AND a value increase

  • How to deliver a price increase: what to say and what not to say

  • When you should NOT consider a price increase

  • Why an annual evaluation (at a minimum) and price increase is necessary

Links and Resources:


Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.


Learn more about our courses, Coach Approach and Leadership Bootcamp at  


Our Better Business Better Life Jumpstart can help your profitability in every way. The next session begins on Monday, January 8. Sign up today!


Join the Tap the Potential Community on Mighty Networks:   


Let us help you and your business! Book a call with us today! 


Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour