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Sep 17, 2020

Joining Dr. Sabrina and her co-host, Mike Bruno, today is Tina Smith, of Connect to Creative. Tina is a client in the Better Business, Better Life™ program at Tap the Potential, and she is also a Breakthroughs on the Bayou Retreat alumna who has taken the 4 Week Vacation™ pledge. Tina has taken her business from debt to profitability and she will be sharing the unique roles that marketing and website presence play as you map your own road to success. If you're looking for a breath of fresh air, stay tuned! This might just be what you're needing to hear!

You know how companies need someone who can see something successful in one department and cross apply it to other teams? Or someone who can see frameworks and tools that are accelerating growth in other industries and can successfully implement them in a completely different industry? The problem is, most of the time, even when companies find someone who sees what can be done, the person lacks the confidence, enthusiasm, and grit it takes to communicate the ideas and successfully accomplish the goals. Well, that's what Tina has been doing her entire career. Creatively mimicking success strategies from other businesses. As a result, she has spent 13 years at a mid-sized company in the car industry in Atlanta, taking on increasing levels of responsibility and leading multiple teams.

At the end of her corporate career, Tina had acquired an MBA from Emory University and was the EVP of Strategy, Marketing, Communications, and Human Resources. After receiving a nomination in New York for Best Social Media movement, competing with the Ice Bucket ALS Challenge (which swept the awards shows like the Titanic swept the Oscars), Tina decided to launch her own marketing and website business. Her company builds websites that get results because the Good Guys deserve to win. Her team at Connect to Creative works almost exclusively with health, wellness, and development companies who focus on personal growth for individuals. This is their 5th year in business, and they've grown revenue by over 20% every year. Tina's team loves helping companies with effective and valuable products achieve even greater levels of growth as well. She believes people deserve products that help them live the change they want to achieve.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • Tina describes how her revenue grew over a number of years, but she wasn't getting paid. To continue meeting expenses, Tina took on debt.

  • Through networking, Tina was pointed in the direction of Tap the Potential for help.

  • The early wins that let Tina know she was finally on the right path.

  • When working with a business coach, it is important to still be putting the work in between group meetings.

  • Since Tina put in the work, she also has big wins to share, as well!

  • The many impacts that “Pumpkin Planning” has had on Tina's business.

  • Tina's business, Connect to Creative, can help you identify what you REALLY need for a marketing plan, versus what you THINK you need.

  • Measuring results does not always involve numbers.

  • Tina builds websites so that the Good Guys win, and she encourages each client to flesh out the feeling of winning for themselves so they know what that really is.

  • Connect to Creative is StoryBrand certified, and they make your customer the hero.

  • Business owners think they know what their clients are looking for, but once they start using the language that their own clients are using, they see a dramatic increase in conversion rates.

  • Tina shares some great resources that she has for you on her website! Click HERE to get your free downloads.


Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? 

The FIRST STEP is taking our Assessment at:

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

How to Hire the Best Toolkit

Dr. Sabrina’s WEBSITE


Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

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Connect with Tina!

Tina's Website

Click HERE to get your free downloads from Tina!

Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Fix This Next: Make the Vital Change That WIll Level Up Your Business by Mike Michalowicz