Feb 27, 2020
Do you ever feel as though your marketing messages are lost in a
sea of digital overwhelm for your clients and customers? If you
aren’t being heard, your message dies. This has significant
implications for the health of your business. Learn how to harness
the primordial laws of human perception to stand out as Dr. Sabrina
interviews Jamie Mustard, author of The Iconist.
Jamie teaches the science of what causes anything to stand out
in the modern world. Through his work, Jamie has observed the
primal laws of BLOCKS™, which explain why anything stands out and
endures in the mind or fails to.
In his book, The Iconist: The Art and Science of Standing
Out, through pop stories and comprehensive research, he shows
how BLOCKS™ solve the problem of us all being made invisible as we
compete for less and less available attention in a messaging and
media over-saturated world.
He teaches how BLOCKS™ allow anyone in any field to stand out at
will based on the natural primordial laws of human perception.
As host of a popular RadioActive talk show on KXL101.1 FM in
Portland, OR, Jamie interviewed hundreds of designers, innovators,
artists, and agents for social change who are having an impact all
over the world.
An avid consumer of popular culture, Jamie is a graduate of the
London School of Economics. He is obsessed with the economics of
attention and has consulted for Intel, Cisco, and Symantec.
He breaks all this down into why we entrepreneurs need to have a
simple way to get our message across in terms of marketing and
branding, as well as why this is important for our teams and our
overall quality of life as entrepreneurs.
Prepare for an eye-opening and fascinating conversation!
The Profit by Design Podcast is a Tap the Potential production in
collaboration with Small Business Consulting Group.
Show Highlights:
- In 1950, a person would be exposed to approximately 250
advertising messages in their day-to-day life.
- By 1970, the number of advertising messages in a day increased
to around 2,000.
- The last time this was studied was in the late 1990s, and 5,000
- 7,000 advertising messages a day is what a person was exposed
to.
- This was all before the internet hit full stride and before
social media.
- Today, the number of advertising messages we are exposed to on
a daily basis is estimated to be 10,000 - 15,000.
- A person can’t process even 1,000 of these messages, so what
this means is that anybody trying to communicate is just one of
tens of thousands.
- Jamie’s book, The Iconist, offers a solution to this
very real problem.
- “Continuous partial attention”, a term coined by Linda Stone,
who did some research for Microsoft and Apple, means that we’re
being bombarded by so much information that we’re only partially
paying attention.
- As a business owner and entrepreneur, this is a huge thing when
you’re trying to get your business noticed.
- To be iconic is to be the first choice.
- Anything busy in a world overloaded with content, no matter how
good it is, instantly gets discarded.
- People have to have an idea of who you are and what you’re
offering them before they have a chance to think in their
lizard-brain.
- Jamie discusses a chapter in his book called, “Road Signs” and
how warning labels work.
- The book teaches you how to turn some aspect of what you do
into something that has the same power as a STOP sign so you get
that instant fixation.
- As long as there’s something behind it that’s genuine and real,
people will engage further and remember you.
- “What is the best thing about myself that intersects with what
my customer most cares about?”
- The answer to that question is what you present in a bold way
on your website.
- Then, they can learn about all of your other strong points that
you have to offer.
- “Drag" is when you’re presenting all of the busy stuff but you
haven’t self-identified the best of what you have to offer that
your customer is wanting.
- Some psychological ramifications of too much choice include
paralysis, anxiety, dissatisfaction, and depression.
- These same psychological ramifications happen to apply to
feeling like you can’t get noticed because there’s too much content
around you.
- Science and research show that when we present complicated
things with big, bold, simple imagery, it changes the way we relate
to complicated information. We retain more of the information and
appreciate it more.
- Adults crave this elementary communication even more than
children do.
- A BLOCK™ is the anatomy of what makes something iconic.
- Dr. Sabrina relates how in Mike Michalowicz’s book, Profit
First, the Profit First Equation of Sales - Expenses = Profit
is a great example of a BLOCK™ and the way it makes the Profit
First concept iconic.
- BREEED - Blocks Repeated Exhaustively Everywhere Equals Demand.
This is the snow-ball effect.
- Jamie shares his poignant backstory and how he came to be
interested in the subject of his book.
Links and Resources:
What do you need to do next to take your life back from
your business?
Take our Assessment at:
https://www.tapthepotential.com/assessment
Get the Book!! How to Hire the Best - Contractors
Edition
www.TapThePotential.com/book
How to Hire the Best Toolkit
www.TapThePotential.com/Toolkit
Get Your 2020 Action Planner Now!
The Pumpkin Plan Action Planner 2020
https://www.tapthepotential.com/planner
Dr. Sabrina’s WEBSITE
Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!
For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com
Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/
Facebook Group: https://www.facebook.com/groups/ProfitByDesign/
Connect with Jamie!
Jamie’s Website
Jamie’s Email
Buy Jamie’s Book HERE
Books:
How to Hire the Best - Contractors Edition by
Sabrina Starling, PhD
How to Hire the Best: The Entrepreneur's Ultimate Guide to
Attracting Top Performing Team Members by Sabrina
Starling, PhD - Will be published Sep 15, 2020
The 4 Week Vacation: Work Supports Life Not the Other Way
Around by Sabrina Starling, PhD - Will be published Dec
1, 2020
Profit First: Transform Your Business from a
Cash-Eating Monster to a Money-Making Machine by Mike
Michalowicz
The Pumpkin Plan: A Simple Strategy to Grab a
Remarkable Business in Any Field by Mike Michalowicz
The Iconist: The Art and Science of Standing
Out by Jamie Mustard
The Paradox of Choice: Why More is Less by
Barry Schwartz