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Sep 19, 2019

Freedom in your business: is this important to you? It’s so important to today’s guest, David Jenyns, that he systemized himself out of his business and will be hosting the upcoming Business Systems Summit! Join us as David shares his compelling story of why it’s so important to him to use systems to create freedom in business, his passion for sharing it with others, and a surprising benefit of systemizing your own business. The opportunity that popped up in David’s life would never have happened if he’d been hunkered down working IN his business. The 4 Week Vacation™ isn’t just about sitting on a beach and David’s experience speaks to the 4 Week Vacation being “just the beginning” of the next chapter in life. 

David’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies,

In 2016, David successfully systemized himself out of the business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business.

Recognized as a high achieving entrepreneur, you will find many of David’s keynote presentations on YouTube including TEDx, WordCamp and Problogger.

FREE pass to attend the Business Systems Summit" at

Show Highlights:


  • David shares how, when he found out his wife was pregnant, he was working 70 hours week, which made him consider what kind of dad he wanted to be for his kids.
  • He intuitively knew that systemizing the process was going to be his way out. He had a background in stock market trading and this had initially taught him about systems and plans.
  • Getting stuck because he built the business around himself, locking him deeper and deeper in the business.
  • Dr. Sabrina recognizes a key limiting belief of many entrepreneurs in the story that David is relating: “This business needs me. My business is different.”
  • David gives us the worries that he had as he was considering how to systemize his business, and how he finally realized he didn’t have to hold that bag.
  • Dr. Sabrina’s test that she relies on: “It’s just the way it is.” If she starts thinking this, it is her red-flag to stop and say, “Oh, no, sister, it doesn’t have to be this.There could be another possibility.”
  • David describes the process of getting his team involved of systemizing, in the midst of their busy-ness.
  • He discovered that it’s easier to have two people working on the systemization: one who has the knowledge, and one who does the documentation.
  • If you can figure out what the problem is, then you can consult an expert who has that part of the process already figured out.
  • Utilize GoPros and video cameras, talk it out, let somebody capture it, then the process can be put into place using these tools.
  • Over-complicating things in small business is the biggest gap that David has recognized.
  • A minimum, viable system is the place to start, and then test it out, and see what needs to be added.
  • Serendipity can happen when we free ourselves from our businesses. Other business opportunities open up for you once you systemize your business.
  • Valuing opportunities for the experience over the money.
  • Freeing people from the operations is David’s dream.
  • The deeper story behind David’s “why”. 
  • “The Sheet” - a weekly allowance score card from childhood that taught David some important life lessons.
  • Growing as a person when your business begins to grow. Bad habits that need to be broken.
  • David describes the benefits of systemHUB.
  • Complexity is the enemy of systems and systemization. Simplify as much as possible. Features actually take away from the outcome. Figure out and use the key systems that need to be in place for your business to function. Nail “simple” first!
  • Dr. Sabrina and David talk about the upcoming Business Systems Summit!


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Business Systems Summit

September 24th - 26th, 2019

FREE to attend! 

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Books Mentioned: 

How to Hire the Best by Sabrina Starling, PhD, PCC, BCC

The E-Myth Revisited by Michael E. Gerber

Traction: Get a Grip on Your Business by Gino Wickman

Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter

Scaling Up: How a Few Companies Make It…and Why the Rest Don’t by Verne Harnish

Authority Content: The Simple System for Building Your Brand, Sales, and Credibility, by David Jenyns

Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! by Michael E. Gerber

Profit First by Mike Michalowicz

The Pumpkin Plan by Mike Michalowicz