Sep 5, 2019
What’s it like to leave your business in the capable hands of
others while you take a 24-hour break? What about a week’s
vacation? Can you imagine being gone for 4 whole weeks?
We’re going to talk to a fellow entrepreneur who shares
interesting insights and surprising discoveries that evolved from
simply deciding to take a 4 Week Vacation and her coaching with Tap
the Potential. Our guest today, Dr. Jennie Byrne, will be
discussing going on that vacation and actually having that
experience, The Pumpkin Plan process, and how it has
impacted her strategic decision-making.
Dr. Jennie Byrne, MD, Ph.D. is a board-certified adult
psychiatrist who focuses on high-quality, convenient, and
innovative care for patients in the 21st century. She is the
Founder and Owner of an Outpatient Psychiatry Group - Cognitive
Psychiatry of Chapel Hill, PLLC. Her business focuses on seamless
delivery of high-quality, convenient mental health and substance
use care with outstanding customer service.
- While working toward the 4 Week Vacation, the biggest issue Dr.
Jennie encountered in the planning stage was deciding on,
arranging, and documenting the procedure for the person who would
be monitoring the monthly billing cycle and paying the
- While away, Dr. Jennie planned to take this work back upon her
return to work. On further consideration, she had an “A-ha!” moment
and realized that accounting was a psychologically burdensome task
and that leaving it in the hands of someone else took a load of
mental energy off of her, that she wasn’t even aware had been there
in the first place.
- Another obstacle that Dr. Jennie encountered in preparation for
her vacation, was with her patients. She needed to know if they
would be okay without her for four weeks. Overall, she found that
her patients were concerned for her and supportive.
- Dr. Sabrina shares some preparation tips:
- Set the expectation that you will be gone and when.
- Have multiple team members involved in service delivery.
- Team members stepped into different roles during the time that
Dr. Jennie was away from work, and this allowed for more definition
of roles when she returned.
- “Clarity” is the word Dr. Jennie chooses to describe another
epiphany. This was the first opportunity in a long time for her to
examine such issues as what it was she wanted, re-defining goals,
where was the business going, where was she in her personal life,
what does she really want and what are the distractions that are
pulling her away from that.
- This new-found clarity made her feel uncomfortable!
- Dr. Sabrina strongly encourages listeners who are doing the 4
Week Vacation or who are in that situation where you have the
opportunity, to step back, persist and be in that discomfort. Don’t
distract yourself and pull away from it; there is good on the other
- Dr. Sabrina divulges her personal experience with her 6-week
- Dr. Jennie shares other takeaways from her vacation, including
her discoveries about her way of “being” in the world and
understanding her value.
- What Dr. Jennie is now working toward is the day to day
operations running without her, and the monthly operations, as
well. She discovered that her being in the business so much was
paradoxically hindering it.
- Dr. Sabrina discusses Mike Michalowicz’s next book, Fix
This Next, “Maslow’s Hierarchy of Needs”, and how she sees it
applying to Dr. Jennie’s experience.
- Predictive Key Performance Indicators (KPIs) versus historical
KPIs and the importance of having action steps.
- The importance of understanding how your top patients (or
clients) view your business.
- Identifying core values and how they apply to your
- The snow-ball effect of attracting the patients or clientele
that share the same core values: stacking the deck for their
success by clarifying who is most likely to be successful with you
in the way that you run your practice, being more intent on
attracting those folks to the business, and once they’re in, they
have a better chance of succeeding with you, and getting better
results. They tend to get better faster because they are
effectively utilizing your service. When you get good results with
your clients, word gets out and feeds that word of mouth.
- Dr. Sabrina recalls the recent interview with Wayne Mullins
(Episode 51), concerning “Building a High-Performance Culture”, on
how he finds that A-players who do well on his team have a
characteristic in common. That characteristic is having leadership
experience, whether it’s in a school activity or a leadership role
out in the community. Dr. Sabrina illustrates how this discernment
aligns with identifying your ideal clients and The Pumpkin
- Don’t discount the importance of environment and space with
respect to how your clients experience your business.
- Don’t discount the importance of the way that your
administrative staff cares for your clients.
- Dr. Jennie endorses the Tap the Potential Program and prepares
prospective clients that there are challenges, but you come out
stronger on the other side, and there is ongoing support so that
you never feel alone.
Links and Resources:
For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com
Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/
Apply for the Tap the Potential Coaching
Facebook Group: https://www.facebook.com/groups/ProfitByDesign/
The Pumpkin Plan, by Mike Michalowicz
How to Hire the Best, by Sabrina Starling
Fix This Next, by Mike Michalowicz
If you missed Episode 50 with Mike Michalowicz (or want
to catch it again!),
you can listen to it here:
Don’t miss last week’ss podcast with Wayne Mullins from
Ugly Mug Marketing, on “Building a High Performance