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Sep 3, 2020

On today’s episode, Dr. Sabrina and Mike Bruno sit down with Corey Kupfer for a paradigm-shifting conversation. Listen in for powerful questions that will change your mindset and get you thinking in bigger ways, including how you can discover opportunities for improving your negotiating and deal-making skills.

Corey Kupfer is a rarity among attorneys—he both understands and appreciates how business people think. He is an expert strategist, dealmaker, and business consultant with more than 30 years of professional negotiating experience as a successful entrepreneur and attorney. Corey is actively and personally involved in the corporate and deal practice areas of the law firm he founded, Kupfer & Associates, PLLC including sophisticated corporate structuring, high-level strategic advice, mergers, acquisitions, succession, and other deals for domestic and international companies while overseeing the firm’s other practice areas.

He is the author of Authentic Negotiating and the host of the DealQuest podcast. You can learn more about Corey and his latest projects at

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • Corey shares how his interest in both authenticity and negotiation started from a very young age.
  • Early on, Corey observed that there are certain traits that master negotiators have. 
  • Learn to control emotions so that they do not have an impact on the negotiation.
  • Corey details the “CDE”, the fundamental framework for authentic negotiating: 
    • C for clarity
    • D for detachment
    • E for equilibrium
  • Corey covers questions to ask yourself for gaining clarity:
    • What is it that you do in your life to get centered and reconnected?
    • The Five Why’s
    • “CPR” - Context, purpose, and results
  • Dr. Sabrina and Corey discuss limiting beliefs and the importance of mindset shift.
  • If you’re taking the next right action, trust that you’re moving in the right direction and trust that it will be revealed to you what the next right action is.
  • Corey defines and explains the Pygmalion effect (also known as the Rosenthal effect) and how this had a profound impact in his own life.
  • When working through a paradigm, expect “terror barriers”. Learn how to break and advance through it instead of bouncing off of it and settling back to the ex-paradigm.
  • Corey’s website will soon have assessments and programs around deal-making, so opt into his list for the Conversation, Connection, & Cocktails calls to hear more about them!

Links and Resources:

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Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

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Dr. Sabrina’s WEBSITE


Connect with Corey!

Corey’s Website

Corey’s LinkedIn 

Corey’s Twitter 

Corey’s Facebook

The DealQuest Podcast with Corey Kupfer

Conversation, Connection, & Cocktails FREE Opt-In Zoom calls

Books Mentioned:

Authentic Negotiating: Clarity, Detachment, & Equilibrium The Three Keys To True Negotiating Success & How To Achieve Them by Corey Kupfer

The Soul of Money: Transforming Your Relationship with Money and Life by Lynne Twist

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Enjoy This Referenced Episode:

Ep 95: How the Right Clients Bring Peace and Personal Growth with Andrew Tvardzik